Less is More: The Effects of Digital Platforms to the Watching Experiences Of the Audience from the Perspective Of Consumption Culture

Following the development of the technical infrastructure, online streaming platforms have spread in Turkey after 2010. These platforms have begun to offer users with a different viewing experience rather than traditional television channels, with the help of tablets and telephones. In the viewing experiences of different forms, the changing scale of the content or ability to adjust the viewing speed of the film or series while dividing them into short episodes is one of the most obvious technological features in the experience of different types of viewing experiences. Together with consumption culture, digital platforms have tried to shape themselves according to the new generation of consumption habits, with the decline in “long” contents in many media forms; such as films, series, novelties, novels, paragraphs and even sentences. This might lead to the possibility of consuming less visual content which is longer than two hours’ films and series. In this study, a survey will be conducted to find out how often young consumers experience an alternative viewing experience started with YouTube, and how often they use digital platforms such as Netflix, Puhutv, BluTV, Hulu and what specific content they expect from these platforms. The accessible universe of the questionnaire will be students who are studying for a bachelor’s degree in communication in a university in Istanbul. Within the boundaries of this universe, a ‘typical sampling method’ will be applied to a group of 102 students under the age of 29 in the Faculty of Communications of two foundation and two state universities in Istanbul. The results of the study are based on a social group that has grown up within the norms of the consumer society in Istanbul, will be regarded as findings. Then, after the evaluation of the result of the survey, the relation between consumer culture and viewing experiences will be discussed and examined on the context of how shorter and medium size productions might become more popular, which might change the perspective of the future film and series production