Bodrum Peninsula and Olive Oil Tourism: A Swot Analysis on its Feasibility

This study aims to discover the olive oil tourism potential of Bodrum peninsula. In this terms, the feasibility of olive oil tourism in Bodrum is analysed by a swot analysis based on a qualitative perspective. The sample of the study was determined by the purposive sampling which is non-probability sampling technique. In this context, the sample of the study consists of residents of Bodrum, owners, managers, employees of the tourism enterprises and affiliates in the public, NGOs and universities of the region. Data were collected by a semi-structured interview. Field research was conducted between January and February 2018 by interviewing the stakeholders face to face. The results of the swot analysis suggest that although there are both positive and negative aspects of the region, olive oil tourism could possibly be a proper activity for the peninsula if appropriate applications are performed