The Effect of Political Communication Tools on Voting Behavior: A Research on the 2017 Referendum

A face-to-face survey was conducted in Gaziantep with 495 participants in order to investigate the effect of political communication tools on voters' voting preferences in the constitutional amendment referendum of April 16th, 2017. Binary Logistics Regression analysis showed that a unit increase in the level of influence from leaders' TV speeches increased the likelihood of yes voting, a unit increase in the level of influence from the rallies increased the likelihood of yes voting, and a unit increase in the level of influence by newspaper column writings increased the likelihood of no voting. The specific characteristics of the Referendums, the importance of the April 16th, 2017 referendum for the Turkish electorate, and the limited work done in this regard, this work and the results obtained help to fill the gap in the relevant area