Strategy Types and Practice Examples Applied in Business

The aim of this study is to ensure that the types of strategies applied in enterprises and examples of successful application are theoretically presented in the literature on the subject. There are many alternative options that can help businesses to achieve their goals. Businesses should choose the strategy that best suits their structure by doing internal and external environment analysis and successfully implement it.Each business seeks to achieve sustainable competitive advantage and to be one step ahead of intense competition, taking into account the different assets and capabilities that it possesses. In order to achieve sustainable competitive advantage; They can develop strategies in different areas such as price, quality, time and diversity. Businesses should be able to successfully implement selected strategies that are compatible with their structures and that they can optimally use their resources and capabilities, with continuous improvement and logic of innovation. They must make it difficult to be imitated by improvements and innovations. To achieve success with it, in practice many different types of strategies can be applied; there are many types of strategy that have been applied and emerged for many years such as competitive strategies, growth and development strategies, downsizing and savings strategies. In this respect; this study also included strategies used by some of the leading companies in their sector