Innovative Activities’ Evaluation of Innovative Firms with Maut Based on Entropy

In this study, innovation activities of a hundred enterprises from different sectors have been evaluated by using Multi Criteria Decision Making (MCDM) methods. These hundred enterprises’ 3-years period data that belong to 2014-2016 years have been collected from the official website of TU？K (Statistical Institute of Turkey). In this research, all innovation activities except research and development activities are discussed. These activities are defined as product and process innovations, marketing innovations and organisational innovations. The determined criterion weights have been calculated with Entrophy method. Then, the hundred enterprises’ innovation activities have been evaluated by MAUT (Multi Attribute Utility Theory) method, which is a multicriteria decision making method to select the highest value providing alternative. As a result; in terms of marketing innovation, manufacturing industry has the best performance; electric, gas, steamand air conditioning production and distribution has the worst performance. Interms of organisational innovation, advertising and market research has the best performance; information and communication sector has the worst performance. In terms of product innovation, while the best performance belongs to manufacturing industry, the worst performance belongs to the field of architectural and engineering, technical testing and analysis activities. In terms of process innovation mining and quarrying has the best performance and finance and insurance activities have the worst performance