INFRINGEMENT OF CHILD'S PRIVACY IN TELEVISION ADVERTISEMENTS

This study includes an approach to television advertising in terms of children's privacy. Privacy is explained in this study and on the other hand, child privacy is explained. Children’s rights are defined by law. These rules of law put forth how media must be careful about children’s rights and how they compose privacy of children are examined in the study.After this review, perception about children in television advertisements and how these advertisements reflect children in media are evaluated. After examined the rules established by law and the way in which the rights recognized are formulated as children's privacy, television advertisements have been taken to examine how the privacy of children has been destroyed.As a result children privacy is demolished by television advertisements. Television advertisements don’t pay attention to children’s emotional and mental situations and this condition devastate privacy of children. They also bring about social, culturel results. These results are debated in this study and evaluated diffrent approaches. Brandage Magazine researched about children advertisements in 2017 which contained 12 cities in Turkey. The magazine asked to people which advertisements they most remembered about children. Three television commercials, most remembered were selected in the study and after that, these commercials have been examined with semiotic. This study aim a new approach in terms of privacy of children and television advertisements