Determination of Bread Waste Condition and Factors Affecting Waste: The Case of Kahramanmara？ City Center

The objective of this study is to determine the bread consumption status and the factors affecting the bread waste of the consumers in the city center of Kahramanmara？. The main material of the study is the data obtained from the surveys conducted with 384 consumers in the city center of Kahramanmara？ province. Descriptive statistics, One-Way ANOVA and Chi-square test were used to analyze the data. According to the findings of the research, it was found that households consumed on average 3.18 pieces of bread in a day and they spent 3.24 Turkish Liras/ day on bread. The majority of the consumers prefer consuming the loaf of bread. The percentage of the consumers wasting bread is around 55.99%, and 9.17% of bread bought by the consumers is wasted. According to the results of the research, it was found that there was a statistically significant relationship between bread wasting status and when spouse's work, the state of being a janitor, the number of people in households, income, the state of having a weight problem and bread purchase frequency. The results of this study will provide a source for the studies to be done by producers, consumers, and policymakers. When these results are evaluated, it is recommended to reduce the weight of bread to avoid wasting bread for consumers who frequently buy and consume fresh bread. Giving seminars to high-income and non-working consumers on methods of evaluating increased bread will contribute to reducing bread waste