Use of Social Media as a Tool for Political Communication in the Field of Politics

The gradual development of technology at first introduced us to the internet and then social media networks. Social networks have shown that while they were used for socializing and entertainment purposes, as they first appeared, it can be used in different subjects, especially in politics anymore. When compared to traditional mass media, it is obvious that social media has positive and negative aspects. The most positive aspect that can be said here is that it can gather large masses in a short time. Benefitting from the advantages of the Internet, social media provides people with unlimited freedom. Of course, such a limitless freedom can sometimes be limited by censorship. As individuals have various applications in social media networks, their self-confidence starts to rise to a high level. Because this area provides an environment to prove themselves. The use of social media by many people including politicians can no longer lead to the elimination of traditional media. Politicians demanding to reach young audiences and ensure their confidence makes both sides to become closer to using social media. The use of internet and social media in every branch of politics is attractive in terms of the opportunities it offers and increases its attractiveness day by day. It can be said that to reach hundreds or even thousands of people by means of a single message to make propaganda, for politicians it is a unique place where time and space is not limited. The same condition is true for the other group, which itself has the right to speak on social networks, to make comments, and to get ideas about the politicians as voters who will vote for them, increases the use of social media