POTENTIAL AND FUTURE OF HEALTH TOURISM IN TURKEY: SWOT ANALYSIS

Health tourism is a tourism branch which is becoming increasingly important all over the world. This sector, which consists of many branches such as disabled tourism, elderly tourism and medical tourism, has a great customer potential. Thanks to the diversity of natural conditions necessary both in the field of health services offers, Turkey has become one of the leading countries for health tourism. Turkey’s potential in this sector, what is expected to reach in future and the goals which it can be reached are important topics of discussion. In this study, after health tourism in Turkey discussed and analyzed in a theoretical framework, with the help of SWOT analysis, strengths and weaknesses of health tourism, the opportunities and threats in Turkey, will attempt to demonstrate that what