C？ty Government In Ihe Context Of Urban？zat？on And Brand？ng Facts

The phenomenon of globalization, known as the wandering of money, goods, capital, and workers without any obstacles in the sphere, on the one hand, transforms the previous cities into the brand ones and creates the global cities, on the other hand. This new model which develops the multicultural perspective led to the emergence of a new attractivity on branding and paved way of the pluralistic social structure. On the other hand, globalization needs to take into account the threat of uniformity in urban life by eliminating local and traditional and cultural pluralism. This study provides an alternative view on how a city model should dominate in the global era by correlating among urban identity, global identity and branding