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OALib Journal期刊
ISSN: 2333-9721
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-  2018 

An Investigation about the Effect of Customer Satisfaction on Customer Loyalty from the Aspect of Food Retailing Paradigm

Keywords: mü?teri,mü?teri memnuniyeti,mü?teri sadakati,g?da perakendecili?i

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Abstract:

The concept of customer satisfaction is a very important concept for businesses and customers. Because customers continue to buy goods or services according to their satisfaction. Therefore, in the food retailing sector where competition is intense, it is possible for businesses to maintain their assets only by ensuring customer satisfaction. In this study, how the customer satisfaction in food retailing sector affects customer loyalty is examined in terms of different demographic variables

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