A Multi-Criteria, Multi-Method Decision Support System for the Order Delivery Date Problem

Make-to-order firms determine order delivery dates based on information provided by the customers and accordingly present their delivery date bids to customers. If a delivery is not made by the expected date, the company may face order cancellation or the customer’s refusal to pay. In this study, a decision support model, which deals with the problem of determining the delivery date, was proposed, and involves using a multi-criteria decision structure to balance customer satisfaction and organizational priorities. In the proposed model, the user assigns an order delivery date for each sorting model by sorting the orders in the bid pool of six decision models embedded into one interface. The proposed decision support model facilitates decision-making by utilizing six methods, based on the revenue approach of marketing managers, to determine how much revenue will be generated from orders with delivery dates within a specific period. In this study, the delivery date problem was modeled using a multi-criteria decision structure and contributes to delivery date literature by being the first study to develop a decision support system for users within the same application software, but with six different methods