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ISSN: 2333-9721
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-  2019 

Examining the evaluations in TripAdvisor about Turkish Airlines

Keywords: TripAdvisor,Türk Hava Yollar?,Elektronik A??zdan A??za Pazarlama

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Abstract:

In this research, the evaluations made for the Turkish Airlines on TripAdvisor web site in the first 4 months of 2017 were examined and the issues that passengers were satisfied and not satisfied were determined. The data were collected in January and February 2018. As a result of the data collection process, 647 available data were acquired. According to the results of the Mann Whitney U analysis, it was determined that the gender of the passengers who gave scores to services of Turkish Airlines had a significant difference on the general scores given to Turkish Airlines, customer services, in-flight entertainment and the value of the money paid. According to the results of Kruskall Wallis H analysis, it was seen that the services of Turkish Airlines and Russia and Ukraine have the highest satisfaction in all of the services offered by Turkish Airlines. Looking at the nations with the lowest satisfaction, the United Kingdom and Central Asia and Far East passengers were determined

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