Investigating the Human Capital within the Scope of Global Container Lines: A Content Analysis

The purpose of this study is to examine the human capital indicators within the scope of container shipping industry. In order to reach the objective of the study a content analysis is carried out. The sample of study is determined as the top 5 ranked global container lines in Alphaliner Top100 list according to their market share. In the analysis judgmental sampling method is used. The human capital (HC) indicators obtained as a result of the literature review are used as the key words and search frame on the content analysis of web sites. According to findings of the study, some of the most frequently mentioned human capital indicators are “health and safety”, “training”, “experience”, “commitment”, “skill”, “recruitment”, “education” and “leadership”. It is determined that the main elements to which container lines give importance in their human capital approaches are as follows; the welfare, development and commitment of the employees. The findings of this study constitute a useful source for the human capital literature within the context of the global container shipping industry