That’s My Identity:On the Role of The Fashion and Media on Women’ Construction of Identity and Discourses of ？deal Body

Images loom large in today’s visual World. They serve as a mini-yet-mighty image world from which humankind is able to derive information about themselves in terms of clots and accessories since they started to cover their body. In this sense, fashion with its clothes and accessories that vary depending on the culture and era, has turned into a communication vehicle among individuals. However, especially for women, it has transformed into a vehicle manipulating their ideal body image and identity as reflected by clothes. In daily life, especially women are exposed to thoughts about ideal body shape norms either explicitly or implicitly by the media products, owing to the technological era. Nowadays, a new approach on woman body, body affirmation, has become popular among women. The approach’ target is to make women be happy with their own bodies. Therefore, it seems to indicate that women are more conscious about effects of media and fashion. In this review, it is argued that the role of collaboration of fashion and media on women’s identity construction and internalization of ideal body perception