The perceptions of different country of origin products according to ethnocentric level: The case of Kyrgyz students

Consumers is getting effected factors such as psychological, personality, and social. The ethnocentrism of consumer is one of those factors. This factor is that the person is focused on his / her own religion, culture and nationality. In addition, this behaviour of the person is reflected in the decision to purchase. The aim of this study is to determine the distribution of perceptions of different country of origin products according to ethnocentric levels of Kyrgyz consumers. On this purpose, data were collected from the students of Kyrgyzstan Manas University. The convenience sampling method was used as sampling method. Data were collected using the CETSCALE scale for the respondents' perceptions about the products of 5 different countries of origin. Then, these collected data were analysed and interpreted. In this study, it was established that the perceptions of different country of origin products decreased as the ethnocentric level increased. In addition, it was found that respondents were highly positive perception of the Turkish products. However, this result is thought to be caused by the sampling frame. The sampling frame which was formed due to necessities was accepted as the most important limitation of the study. In the future, researchers are advised to test the findings using a different sampling frame