The Brand？ng Process Of Countr？es And The Concept Brand

The concept brand has varios functions in many respects. The first of these is to explain where they are produce and the sources of the products and materials. The second objective is to describe the basic functions of the products and the situations in which they are produced. Finally, it is seen that in the primitive sense brands aim to reflect the quality, soundness and quality of the product. Industrialization has created a competitive atmosphere among brands in both global and local markets. Nevertheless, due to the stabilization of globalization in recent years, this competitive growth has turned into a cross-country dimension in the business world.This situation has shaped the discourse that countries themselves are brands.. When the origins and the market value of the brands have been examined, it is seen that the brand value of the countries has a big effects on the brand value of the product. In this context, this study aims to analyze the brand value of Turkey and contibute into the design of its brand strategies towards the next periods of Turkey