Conceptualization of Behavioral Theories on the Basis of Individual, Social and Normative Perspective: ISN Behavioral Model Proposal

On the industrial psychology framework, investigating human behavior in the organizational context dates from the 19th century. However, evaluations of individual and social behaviors trace back to the quotes of ancient philosophers, so considering and sensemaking the human behavior dates from the ancient age. Understanding the importance of human behavior in management of organizations as well as society, many different theories and approaches were developed in order to explain human behavior in the literature over the decades. The theories and approaches purposed specific models, and then some subsequent researches confirmed to previous models, but a number of other researches developed new models distinct from the formers. In order to illuminate the confusion of behavioral theories, approaches and models, we aimed to explore whether these theories, approaches and models could be gathered in different perspective in this study paper. Thus we developed a model to indicate the construction of behavior in three phases. In the first phase, 12 main behavioral theories, approaches and models evaluated human behavior on the different frameworks were examined from a unique/distinct points of view. Then present researchers identified the needs to develop a new classification for human behavior as individual, social and normative. In the second phase, other 26 behavioral theories, approaches and models in the literature were investigated in terms of individual, social as well as normative perspectives of behavior exhibited by human, and these behaviors were conceptualized. On that point, the main motivation of this study is to develop a model explaining the human behaviors which were classified into three groups mentioned. Accordingly, in the last phase of our study, Individual, Social and Normative (PSN) Behavioral Model which explains the three perspectives of the human behavior has been purposed on the basis of the theories as well as approaches in the literature