The Impact of Environmental Consciousness on the Selection of Green Star Hotel: Case of ESOGU Tourism Faculty Students

This study aims to determine the effects of environmental sensitivity, environmental attitude and environmental behavior on green star hotel preference. In this context, environmental sensitivity, environmental attitude, environmental behavior and green star hotel concepts are explained based on the literature. Data which is used in order to test the structural relationship between the variables are collected from Eskisehir Osmangazi University Faculty of Tourism students through a face to face survey method (n=323). This study proposes a structural equality model which defines green star hotel preference as the endogenous latent variable and environmental sensitivity, environmental attitude and environmental behavior as the exogenous latent variable. Results indicate that there is a statistically significant correlation between environmental awareness, environmental attitude, environmental behavior and green star hotel preference