THE MEASUREMENT OF PERCE？VED AND EXPECTED SERV？CE QUAL？TY IN ORAL AND DENTAL HEALTH CENTERS IN ？ZM？R

In recent years, in studies which ececuted on quality, service quality is evaluated in terms of perceived quality and expected quality concepts. Level of satisfy the customer’s excpectation about service quality is accepted most important indicator which represented servive quality of enterprises. The main object of this study are measurement of perceived and expected service quality of oral and dental health centers and exposure the level of satisfy customer’s quality expectation. Beside, enhance of service quality is aimed too, in accordance with ecpected service quality. As part of this study, we maked a survey which is about perceived and ecpected service quality, with 250 people who get service from oral and dental health centers in ？zmir. The level of satisfy the quality expectations and they require to improve in point of which service quality assessment criteria are determined