Y Jenerasyonunun Finansal Tutum ve Davran？？lar？n？n Yap？sal E？itlik Modellemesi ile ？ncelenmesi

Members of Y generation composed of individuals born between 1980-2000, is a generation that has to work for living. In their lives, technology is one of the most important things. This generation, which does not like to work, loves entertainment and winning, acts aggressive to authority, consumes fast and has dissatisfied manner. Their most important characteristics are freedom, technology and loneliness. One other characteristics of this generation is having much self-confidence. The purpose of this study is to model the financial attitudes and behaviors of Y generation via structural equation modeling. With this purpose a Likert scale type questionnaire, ranging from 1 ‘strongly disagree’ to 5 ‘strongly agree’ is applied to 372 individuals via Computer Assisted Personal Interviewing (CAPI) on Pollyfy application. The data set is analyzed by SPSS and LISREL software. Results of the study indicate that, while the individuals of Y generation consider having an emergency funds a financial attitude, they mentioned that the financial issues do not confuse or depress them as a financial behavior