Impact of TV Advertisement On Consumer Buying Behaviour A Case Study Of Libyan Consumer Buying Behavior

Abstract This study aims to understand the impact of TV advertising and consumer buying behaviour with reference to fast moving consumer goods (FMCGs). The data was compiled using the 5-Likert scale with cross-sectional data. As a sample, 150 surveys were distributed in Tripoli-Libya and analyzed in the SPSS 23.0 program. On this purpose of the study, primarily literature review was conducted. To determine the impact of TV Advertisement on consumers buying behaviour and relationship between consumers buying behaviour, consumer perception. Data were analyzed by using different statistical techniques such as descriptive statistic, Correlation analysis, and regression analysis. The results of our study are reliable and valid. That's because the analysis results and findings show that ads have a significant impact on consumers' buying behavior and choice