DIFFERENCES IN THE IMPULSE BUYING BEHAVIOR IN THE CONTEXT OF DEMOGRAPHIC FACTORS

In this study, it was aimed to determine the differences in impulse buying behavior in terms of demographic characteristics. The main mass of the research is the consumers of the Ready-made Clothing Sector which are active in ？stanbul and ？anl？urfa provinces. The created questionnaire form was applied to 327 people. After the surveys were edited, 309 people were evaluated. The data obtained as a result of the questionnaire study were analyzed by SPSS program. Factor analysis, cronbach alpha test, frequency analysis, t-test analysis and anova test analysis were performed. As a result of the analyzes made, it is seen that there is no difference in the impulse buying behavior of the demographic factors