狂欢与凝视：颜值消费与田园回归——以“藏族小伙丁真爆红”事件为例
Carnival and Gaze: Appearance Level Consumption and the Return of the Pastoral—Taking the Case of the Tibetan Boy Ding Zhen as an Example

2020年，四川省甘孜州理塘县的藏族小伙丁真意外走红。在“丁真爆红事件”中，主流媒体成功引流，使得一个单纯的网红事件演变成一场现象级的网络狂欢，极大地助推了理塘县的文旅宣传，是一个出色的旅游扶贫案例。
In 2020, Ding Zhen, a Tibetan boy from Litang County, Ganzi Prefecture, Sichuan Province, became popular unexpectedly. In the “Ding Zhen Exploding Popular Event”, mainstream media successfully attracted the attention, making a simple internet celebrity event evolved into a phenomenal network carnival, which greatly boosted the propaganda of cultural tourism in Litang County, and was an excellent case of tourism poverty alleviation.