STRATEGIC MANAGEMENT IN ENSURING ECONOMIC SECURITY IN THE DIGITAL ECONOMY AND THE VUCA WORLD

The importance of strategic management and strategy development for determining the benchmarks of functioning and development of the economic security system is substantiated. This article describes the role of strategic management in ensuring the economic security of the business entity. The peculiarities of the organization of security-oriented company strategic management in the conditions of the expansion of the digital economy, Industry 4.0, as well as the peculiarities of functioning in the VUCA World have been determined. The paper proposes the use and formalization of the main characteristics of the strategy of security-oriented digital development and the strategy of personnel potential development with a focus on economic security. The proposals are based on the strategy of security-oriented digital development to lay the need for business transition to the digital plane, and digitalization of business processes with awareness and anticipation of all the risks that will accompany such transformations. To protect companies from reputational risks and with the awareness that the organization of effective risk management is impossible without the participation of persons, specialists, experts, etc., a paper proposed a strategy for human resources with a focus on economic security. The algorithm of its implementation involves the determination of the skills and competencies that staff will need in a few years in the context of continuing instability and uncertainty in the company environment and taking measures for their formation and development.