基于超额收益法的云南白药商誉价值评估
Evaluation of Goodwill Value of Yunnan Bai-yao Based on Excess Income Method

随着上市公司并购重组日益频繁，商誉已经成为企业价值中不可缺少的一部分。如何科学准确地评估商誉已经成为当前评估实务中广泛关注的问题之一。本文采用超额收益法，结合企业生命周期理论对云南白药商誉价值进行评估，然后再用割差法进行评估。通过对比发现超额收益法评估结果准确性更高，得到的商誉价值更为合理。
With the increasing frequency of merger and reorganization of listed companies, goodwill has become an indispensable part of enterprise value. How to evaluate goodwill scientifically and accurately has become one of the problems in current evaluation practice. In this paper, the excess income method and enterprise life cycle theory are used to evaluate the goodwill value of Yunnan Baiyao, and then the cut difference method is used to evaluate it. By comparison, it is found that the excess income method is more accurate and the goodwill value is more reasonable.