基于网络文本分析的梯田农业文化遗产旅游地生态环境的游客感知研究——以湖南新化紫鹊界梯田为例
Research on Tourists’ Perception of Ecological Environment in Terraced Agricultural Heritage Tourism Destination Based on Network Text Analysis—Taking Ziquejie Terrace in Xinhua, Hunan as an Example

良好的生态环境是梯田农业文化遗产旅游发展的重要基础。本文以湖南省新化县紫鹊界梯田为案例地，采用网络文本分析法对梯田农业文化遗产旅游地生态环境的游客感知进行研究。研究结果表明自然生态环境是梯田农业文化遗产旅游地游客的主要感知对象，游客对以“梯田”为核心的自然景色、文化景观与景区管理感知程度高，并对景色、空气质量、水质及民风民俗等生态环境要素评价较高，同时认为景区交通条件、管理水平、景观营造有待改进与提升。
A good ecological environment is an important basis for the development of terraced agricultural cultural heritage tourism. Taking the terraced fields in Ziquejie, Xinhua County, Hunan Province, as a case, this paper studies the tourists’ perception of the ecological environment of the terraced agricultural cultural heritage tourism destination by using the network text analysis method. The research results show that the natural ecological environment is the main perception object of tourists in the terraced agricultural cultural heritage tourist destination. Tourists have a high degree of perception of the natural scenery, cultural landscape and scenic area management with the “terraced fields” as the core, and have a high evaluation of the landscape, air quality, water quality, folk customs and other ecological environmental elements. At the same time, they believe that the traffic conditions, management level and landscape construction of the scenic area need to be improved and enhanced.