浅析数字经济对我国旅游资源开发与利用的赋能作用
The Enabling Role of Digital Economy in the Development and Utilization of Tourism Resources in China

我国社会正在快速进入数字化和智能化的新时代，数字经济在国民经济中的地位日益重要，旅游资源的开发与利用也经历着数字化转型。本文在梳理了国内外相关研究后，分析了数字经济对我国旅游资源开发与利用的赋能作用，梳理了在数字经济时代我国旅游资源开发与利用存在的问题，并提出了相关政策建议。本文研究发现，从供给端来看，数字经济推动了我国旅游资源开发与利用的效率提高、管理模式升级、商业模式创新；从需求端来看，数字经济不仅能满足旅游资源消费者的日益增长的需求数量增加和多样化、高端化需求质量提高，还能“倒逼”旅游资源开发与利用者提升其供给水平。但是，我国目前旅游资源的开发与利用还存在着城乡数字鸿沟较大、旅游资源市场地位不准、数字化旅游平台规范性较差、人才建设不能满足数字化旅游发展需要等问题。
Our society is rapidly entering a new era of digitalization and intelligence. Digital economy is playing an increasingly important role in the national economy. The development and utilization of tourism resources are also undergoing a digital transformation. After combing the relevant research at home and abroad, this paper analyzes the enabling role of the digital economy in the development and utilization of China’s tourism resources, combs the problems in the development and utilization of China’s tourism resources in the digital economy era, and puts forward relevant policy recommendations. This paper finds that from the supply side, the digital economy has promoted the efficiency improvement, management model upgrading and business model innovation of China’s tourism resources development and utilization; from the demand side, the digital economy can not only meet the increasing demand quantity, diversification and high-end demand quality of tourism resource consumers, but also “force” tourism resource developers and users to improve their supply level. However, there are still some problems in the development and utilization of tourism resources in China, such as a large digital gap between urban and rural areas, the inaccurate market position of tourism resources, poor standardization of digital tourism platforms, and inadequate talent development to meet the needs of digital tourism development.