In the wave of media development, new media has captured the attention of most audiences, and the explosive emergence of short videos and online variety shows has attracted a large number of viewers. In comparison, traditional media programs seem to have become lackluster. Over time, the attention of many people towards traditional media will gradually decrease, and their cultural TV programs will be impacted, urgently needing to find new development directions. This article takes Henan TV’s Qixi Wonderful Tour, which will be launched in 2022, as the research object, and studies its innovative production from three aspects: content selection, camera language, and program arrangement, analyze the reasons for its program success and provide certain reference significance for cultural TV programs. In order to achieve the healthy development of traditional Chinese cultural programs, creators of cultural TV programs and mainstream media can be inspired to produce better quality programs.
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