By defusing the offensive narrative aimed at political opponents, Giorgia Meloni has seen electoral consensus grow towards her party, Fratelli d’Italia, through the increasingly frequent use of epithets, rhetorical figures and narrative tools describing her private life. Understanding the communicative strategies and political language used by the leader to build up a distinctive and well-structured party identity as well as the propaganda undertaken over the years preceding her premiership, represents the starting point to analyse the rise of a nationalist perspective in the Italian political arena. The success of Giorgia Meloni is mainly based on her communicative strategy, made of intimate politics and pop and informal speeches posted on social platforms such as Facebook, which have contributed to expanding the party’s sphere of influence over time. Therefore, the project aims to investigate the main characteristics of the political language used by Giorgia Meloni. The analysis will be conducted by examining several posts selected by sampling published on Giorgia Meloni’s Facebook page. The main objective is represented by the understanding of the narrative peculiarities and the possible links between them and nationalist discourses.
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