Under the dual influence of the current international geopolitical environment and post-epidemic economic recovery, the international public opinion communication environment has become complex and volatile. Countries around the world are trying to maintain their national image so that they can gain strong national discourse and credibility both internationally and domestically. Based on this, this paper will take the communication theory and media economy theory related to international communication as the entry point, apply survey and literature research to analyze its strengths and weaknesses, to find his content heavy propaganda, old-fashioned language style and other problems in terms of channel positioning and operation strategy. Through the research, the author proposes constructive suggestions such as the need for multi-faceted and multi-angle propaganda, and the need for more relaxed and lively reporting language. It is hoped that it will serve as a reference for future academic research.
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