数字时代民族村寨旅游品牌传播策略浅析
Analysis of the Brand Communication Strategy of Ethnic Village Tourism in the Digital Era

随着数字化时代的来临，旅游地的竞争也愈发激烈，旅游品牌数字化传播已成为必然趋势。由于地区经济发展不平衡，民族村寨在旅游品牌的打造中存在诸如互联网运营程度低、品牌传播效果不佳、数字化延伸空间不足、缺乏专业人才、品牌传播缺乏创新意识、受众互动性不足等问题，对此提出提升互联网运营能力、统一旅游地形象、加快数字化建设、培养专业人才、创新品牌传播方式，强化游客参与互动等对策，以期推动民族村寨旅游品牌数字化发展，进而推动民族旅游更好发展。
With the advent of the digital era, the competition for tourism destinations has become more and more fierce, and the digital communication of tourism brands has become an inevitable trend. Due to the imbalance of regional economic development, ethnic villages have problems such as low degree of Internet operation, poor brand communication effect, insufficient digital extension space, lack of professional talents, lack of innovative awareness of brand communication, and insufficient audience interaction in the construction of tourism brands. In this regard, it is proposed to improve Internet operation capabilities, unify the image of tourism places, accelerate digital construction, train professional talents, innovate brand communication methods, strengthen tourist participation and interaction, etc., in order to promote the digital development of ethnic village tourism brands, and then promote the better development of ethnic tourism.