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Research on the Application Strategy of Miao Pattern in Packaging Design under the Background of Cultural and Tourism Integration

DOI: 10.4236/adr.2023.114023, PP. 308-319

Keywords: Cultural Tourism Integration, Miao Ethnic Patterns, Packaging Design, Application Strategies

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Abstract:

With the rise of cultural tourism, Miao culture, as an important part of Chinese traditional culture, has attracted wide attention and research. Miao ethnic patterns, as an important manifestation of Miao culture, have unique charm and application value in packaging design. This paper takes the integration of culture and tourism as the background, analyzes the cultural connotation and artistic expression of Miao patterns, combines the needs of packaging design and consumers, and explores the application strategies of Miao patterns in packaging design, including selecting suitable pattern elements, using patterns reasonably in composition, paying attention to color matching, and innovating in form expression. Through the analysis of examples of Miao ethnic patterns in packaging design, the application effect of Miao ethnic patterns in packaging design is verified. Finally, the research direction of Miao ethnic patterns in packaging design is prospected.

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