The
online car-hailing industry, which provides the right of use, has a certain
impact on the traditional automobile market, but there is no unified theory on whether it has a positive impact or a negative impact. Based on 362 consumer
questionnaire data, this study builds a structural equation model to discuss
the driving factors of residents’ choice of online car-hailing and whether the
development of online car-hailing will have a certain substitution impact on
the sales of private cars. From the perspective of consumers’ purchase
intention, the research results show that consumers’ price consciousness,
convenience consciousness, environmental protection consciousness and
possession tendency will affect their choice of travel mode, and the use of
online car-hailing is positively correlated with consumers’ willingness to
replace private car ownership with online car-hailing.
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