商标平行进口的反不正当竞争法适用分析
Analysis on the Application of Anti-Unfair Competition Law in Trademark Parallel Import

商标平行进口行为在涉及商标侵权的同时，还引发了不正当竞争纠纷，而相关判决未对商标平行进口行为进行充分的不正当竞争分析。本文聚焦商标平行进口行为本身，以反不正当竞争法的规范方法，从“原告存在值得保护的竞争利益、原被告存在具体竞争关系、被告实施损害该竞争利益的行为”三个层面出发判断商标平行进口行为是否具有不正当性，并进一步通过对消费者福利、商业道德以及自由竞争三方面的考量进行竞争评估，判断是否应当以反不正当竞争法规制商标平行进口行为，以期为解决商标平行进口纠纷提供新的思路。
Parallel import of trademarks not only involves trademark infringement disputes, but also leads to unfair competition disputes, and the relevant judgment has not carried out sufficient analysis of unfair competition. This paper focuses on the act of parallel import of trademarks itself, and uses the normative method of anti-unfair competition law to judge whether the act of parallel import of trademarks is unfair from three aspects: “the plaintiff has competitive interests worth protecting, the original defendant has specific competitive relationship, and the defendant has committed an act that damages the competitive interests”. And further through the “consumer welfare, business ethics and free competition” three aspects of the competition evaluation, judge whether the anti-unfair competition law should regulate the trademark parallel import behavior, in order to provide a new way to solve the trademark parallel import disputes.