商标恶意抢注法律规制研究
Research on the Legal Regulation of Trademark Malicious Rush Registration

商标恶意抢注不利于建立公平公正的市场运行的秩序，也导致了大量司法和行政资源的浪费。我国现行《商标法》对规制商标恶意抢注仍存在局限性，使得该现象未能得到有效规制。笔者通过分析归纳商标恶意抢注的典型案例，认为我国对于商标恶意抢注问题存在着对行为人主观“恶意”界定不清、商标注册过程中先申请的商标注册人优先于先使用的商标注册人取得商标专用权以及行为人实施恶意抢注商标行为后所应受到的法律制裁过轻的问题。为解决以上问题，需明确行为人“恶意”的标准，强化在商标注册过程中对诚信原则的应用；明确使用在先与先申请原则相结合，强调先使用原则在商标申请注册中的地位；并且适当加重在行为人实施商标恶意抢注行为后应承担的相关法律责任，增加实施商标恶意抢注行为的成本，从而对商标恶意抢注进行有效的法律规制，进一步加强对知识产权的维护，为我国经济的繁荣和发展保驾护航。
Trademark malicious rush registration is not conducive to the establishment of a fair and just market operation order, but also leads to the waste of a large number of judicial and administrative resources. China’s current trademark law still has limitations in regulating the malicious rush registration of trademarks, which makes the phenomenon unable to be effectively regulated. By analyzing and summarizing the typical cases of trademark malicious rush registration, the author thinks that there are some problems in the regulation of trademark malicious rush registration such as unclear definition of subjective “malice” of the actor, the principle of application first is better than the principle of use first in the process of trademark registration and the responsibility of malicious rush to register trademark is too light. To address the above issues, it is necessary to clarify the criteria for the perpetrator’s “malicious intent” and strengthen the application of the principle of good faith in the trademark registration process; clarify the combination of the principle of prior use and prior application, and emphasize the position of the principle of prior use in trademark application and registration; and appropriately increase the relevant legal responsibilities that the actor should bear after committing malicious trademark registration behavior, increase the cost of implementing malicious trademark registration behavior, and effectively regulate trademark malicious registration, further strengthen the maintenance of intellectual property rights, and safeguard the prosperity and development of China’s economy.