短视频平台交往异化研究——从赫勒交往异化理论视域出发
A Study of Interaction Alienation in Short Video Platforms—From the Perspective of Heller’s Theory of Interaction Alienation

阿格妮丝？赫勒(Agnes Heller)是东欧新马克思主义的著名学者，也是布达佩斯学派重要代表人物之一，在《日常生活》一书中系统论述了日常交往概念，并提出了日常交往中社会关系的不平等性、日常空间的狭隘性、日常时间的压缩性等异化问题。随着互联网技术的快速发展，众多的短视频平台不断涌现，短视频平台为日常交往提供了新的途径，但也出现平台交往异化问题——交往主体的异化、媒介平台的异化、交往类本质的异化。本文将从赫勒交往异化理论视域出发，剖析短视频平台交往异化的三重维度，进而形成三种径路尝试消解短视频平台交往异化，为互联网短视频平台的良性发展提供借鉴路径，实现短视频平台的交往理性化、人道化。
Agnes Heller, a famous scholar of Eastern European neo-Marxism and one of the important representatives of the Budapest School, systematically discussed the concept of daily interactions in her book Daily Life and put forward the alienation problems such as the inequality of social relations, the narrowness of daily space, and the compression of daily time in daily interactions. With the rapid development of Internet technology, numerous short video platforms have emerged, and short video platforms provide a new way for daily interactions, but also the problem of platform interaction alienation—the alienation of the interaction subject, the alienation of the media platform, the alienation of the nature of the interaction class. From the perspective of Heller’s interaction alienation theory, this paper will analyze the triple dimensions of interaction alienation of short video platforms, and then form three paths to try to dissolve the interaction alienation of short video platforms, to provide a reference path for the benign development of Internet short video platforms, and to realize the rationalization and humanization of the interactions on short video platforms.