Online purchase of products is common even with high
tech products. This research sheds light on
an important interaction effect between mood and perceived satisfaction on
product evaluation. Important for marketers and entrepreneurs, the current
research establishes that customers with good mood are more affected by
perceived satisfaction of previous customers. With an online survey of 200
respondents, the current research tests a novel model with a rigour statistical analysis. Notable outcomes of this
research are that business owners and online sellers should find out how their
customers’ mood can benefit the business. As a result, the mood of online
customers can help the business grow successfully.
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