抖音短视频评论区的不礼貌策略研究
A Study on the Impolite Strategies in Douyin Shot Video Comments

随着互联网技术的迅速发展，网络交际已经是人们生活中不可或缺的一部分。然而网络世界不同于现实，网络的虚拟性和开放性使得人们在交际的过程中缺乏约束性，言语行为更加肆意，导致不礼貌，甚至网络暴力现象频发。因此网络交际中的言语不礼貌行为成为一个重要的研究领域。本研究以Culpeper (1996~2005)的不礼貌策略为理论基础，以抖音短视频评论区的不礼貌话语为研究对象，探究抖音短视频评论区不礼貌策略使用情况和其语用功能。
With the rapid development of Internet technology, computer-mediated communication has be-come an indispensable part of people’s lives. However, cyber world is different from the real world. The virtuality and openness of the network make people lack of constraint in the process of com-munication, and their behaviors are more arbitrary. As a result, impolite phenomena and even cyber violence occur frequently. Therefore, impolite discourse in computer-mediated communica-tion has become an important research field. Based on the Impolite Strategies proposed by Culpep-er (1996~2005) and the impolite discourse in comments of short videos in Douyin as research ob-ject, this study explores the use of Impolite Strategies and their pragmatic functions in the com-ments of short videos in Douyin.