视觉因素在网页设计中对PAD情感的影响研究
A Study of the Influence of Visual Factors on PAD Emotions in Web Design

网页设计中的视觉因素是影响用户多维情感的关键因素，为了提高用户在使用网页时的积极情绪，本文采用眼动实验方法，通过眼动指标分析网页图片、布局、文字和色彩等方面视觉因素对用户的愉悦度(Pleasure)、激活度(Arousal)、优势度(Dominance)情感的影响规律。实验结果表明，色彩明亮的图片、清晰的网页布局以及合理的图文排版会对用户的PAD情感产生积极影响。研究指出，通过综合分析影响用户情感的网页设计视觉因素，可以科学合理地指导设计师开发出具有良好可用性的网页，从而提升用户体验，创造积极愉悦的网络环境，更好地满足用户需求和期望。
Visual factors in web page design are the key factors that affect users’ multi-dimensional emotions. In order to improve users’ positive emotions when using web pages, this paper uses eye movement experiments to analyze the influence of visual factors on users’ emotions such as Pleasure, Arousal and Dominance through eye movement indicators. The experimental results show that bright pictures, clear web page layout and reasonable graphic typesetting will have a positive impact on users’ PAD emotions. The research points out that by comprehensively analyzing the visual factors of web page design that affect users’ emotions, designers can be scientifically and reasonably guided to develop web pages with good usability, thus enhancing the user experience, creating a positive and pleasant network environment and better meeting users’ needs and expectations.