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Design 2024
海宁皮影艺术的审美特征在现代化设计中的应用
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Abstract:
为更好继承与发扬海宁皮影艺术，探索海宁皮影艺术的现代化设计创新，文章通过调查研究与文献阅读，对海宁皮影艺术的历史与内涵进行溯源，从设计学、图案学等角度对海宁皮影艺术的审美特征进行了概括与研究，通过分析与实地走访发现海宁皮影艺术相关的产品极少，存在与现代生活脱节等问题。研究提出，海宁皮影艺术可以从视觉传播、互动体验、营销媒体三方面进行现代化创新，为海宁皮影艺术及同类传统文化提供现代化创新思路。
In order to better inherit and carry forward Haining shadow play art and explore modern design innovation of Haining shadow play art, this paper traces the history and connotation of Haining shadow play art through investigation, research and literature reading, and summarizes and studies the aesthetic characteristics of Haining shadow play art from the perspectives of design and pattern science. Through analysis and field visits, it is found that there are few products related to Haining shadow play art, and there are problems such as being out of touch with modern life. The research proposes that Haining shadow play art can be modernized and innovated from three aspects: visual communication, interactive experience and marketing media, providing modern and innovative ideas for Haining shadow play art and similar traditional culture.
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