把关人理论在网络传播中的应用与案例研究
Application and Case Study of Gatekeeper Theory in Online Communication

随着科技的不断进步，互联网在日常生活中发挥着越来越重要的作用。然而信息技术的发展过程中也伴随着垃圾信息充斥、软色情弹窗等负面影响。本论文旨在结合网络传播中把关人的类型和具体案例，阐述卢因的把关人理论的主要观点，并探讨其在网络传播中的挑战。为实现该目标，笔者收集有关把关人理论和网络传播的相关研究资料，并结合具体案例进行分析和讨论。卢因的把关人理论为我们理解网络传播中的重要角色、决策过程和变革提供了重要的框架。通过深入分析把关人的类型、权力作用、行为模式和动态变化，可以更好地理解网络传播的发展和影响因素。这对于管理者和从业者在网络传播中的决策和实践具有重要的指导意义。
With the continuous progress of technology, the internet is playing an increasingly important role in daily life. However, the development of information technology has also been accompanied by negative impacts such as spam and soft pornographic pop-ups. The purpose of this paper is to integrate the types and specific cases of gatekeepers in online communication, elucidating the main principles of Luhmann’s gatekeeper theory, and exploring its application in online communication. To achieve this goal, a literature review methodology was adopted, collecting relevant research materials on gatekeeper theory and online communication, and conducting analysis and discussions with specific cases. In conclusion, Luhmann’s gatekeeper theory provides an important framework for understanding the crucial roles, decision-making processes, and transformations in online communication. By conducting in-depth analysis of gatekeeper types, the influence of power, behavioral patterns, and dynamic changes, a better understanding of the development and influencing factors of online communication can be obtained. This holds significant guidance for decision-making and practices in online communication by managers and professionals.