基于游戏化思维的城市公共艺术互动体验设计研究
Research on Interactive Experience Design in Urban Public Art under Gamified Thinking

文章基于公共艺术与大众连接弱化，参与度低等问题，将游戏化思维中的互动体验应用于公共艺术的必要性，重要性及可行性进行梳理。本文利用文献研究、案例分析和定性归纳，总结游戏化思维的良好用户体验机制以及其与公共艺术之间的联系，推演游戏化应用于公共艺术的构建路径与设计流程。基于游戏化思维的公共艺术利用过程引导、机制激励，多感官沉浸体验来吸引观众自主参与，旨在满足其身心需求的同时为城市公共艺术设计注入新的活力和启发。
Based on the problems of weak connection between public art and the public and low participation, the necessity, importance and feasibility of applying gamified thinking to public art are sorted out. By using literature research, case analysis and qualitative induction, this paper summarizes the good user experience mechanism of gamification thinking and its connection with public art, and deduces the construction path and design process of gamification applied to public art. Public art based on gamification thinking uses process guidance, mechanism incentive, and multi-sensory immersion experience to attract the audience to participate independently, aiming to meet their physical and mental needs while injecting new vitality and inspiration into urban public art design.