新媒体环境下“网生一代”文化自信培育
Cultivation of Cultural Self-Confidence of “Cyber Generation” under the New Media Environment

文化自信的生成遵循文化认知–情感认同–行为实践的过程和规律。但是，当前网络环境信息传播碎片化挑战文化系统认知、主体多元削弱情感认同、主体身份虚拟挑战文化实践，需要运用元宇宙技术整合网络信息，培养“网生一代”的文化系统认知；提升传播主体的文化引导能力，深化文化情感认同；高效运用全真互联网技术，链接虚实文化实践，推进“网生一代”文化自信培育。
The generation of cultural self-confidence follows the process and laws of cultural cognition, emotional identification, and behavioral practice. However, the fragmentation of information dissemination in the current network environment challenges cultural system cognition, subject diversity weakens emotional identity, and subject identity virtual challenges cultural practice. It is necessary to use metaverse technology to integrate network information and cultivate the cultural system cognition of the “cyber generation”; enhance the cultural guidance ability of the dissemination subject and deepen cultural emotional identification; efficiently utilize authentic internet technology, link virtual and real cultural practices, and promote the cultivation of cultural self- confidence in the “cyber generation”.