青年亚文化背景下主旋律影视作品的传播研究
Research on the Dissemination of Main Melody Film and Television Works under the Background of Youth Subculture

近年来，尤其是每年的国庆黄金档时期，各种彰显民族精神、回应时代关切的重大革命历史题材和现实题材的影视剧在传统媒体时代，都会通过广播、电视、影院等渠道传播。这类影视作品是宣传社会主义核心价值观、提升民族自豪感、增强文化自信的重要途径，尤其是在网络技术相当发达的新媒体时代，作为主要的信息生产、传播者的青少年，更是能够利用网络接收主流媒体传播的主旋律作品信息，他们也能够利用相当发达的新媒体工具，在以B站为主的新媒体平台上发布自己制作的内容，而这种传播方式，无疑是打破主流媒体平台和新媒体平台壁垒的一个有效方法，在赋予受众更多主动性的背景下，促进信息的二次传播，更能大力弘扬主旋律文化，实现传播效果最大化。
In recent years, especially in the golden period of National Day every year, all kinds of films and television dramas that highlight the national spirit and respond to the concerns of the times will be spread through radio, television, cinema and other channels in the era of traditional media. This kind of film and television works is an important way to publicize the core values of socialism, enhance national pride and enhance cultural self-confidence. Especially in the new media era where network technology is quite developed, teenagers, as the main information producers and disseminators, can use the network to receive the main melody works disseminated by the mainstream media. Information, they can also use quite developed new media tools to publish their own content on the new media platform dominated by Bilibili platform, and this mode of communication is undoubtedly an effective way to break the barriers between mainstream media platforms and new media platforms, in the context of giving the audience more initiative. Promoting the secondary dissemination of information can vigorously promote the main melody culture and maximize the dissemination effect.