设计赋能乡村振兴——以“十村乡韵”包装设计为例
Design Empowers Rural Revitalization—Taking the Packaging Design of “Ten Villages and Towns” as an Example

自乡村振兴战略被提出，乡村的发展成为重中之重，农产品作为一个极具地域性的产物，引起各地区对农产品进行推广，以拉动乡村经济的发展。在此背景下，包装设计的创新成为农产品发展的一个重要因素，本文分析十村乡韵农特产品包装现存问题，明确包装设计对农产品的意义等，着手打造十村乡韵包装设计，挖掘当地特色农产品，通过对画面设计、造型设计以及材料分析。对十韵乡村农产品包装形象进行设计优化，增加产品的曝光度，促进农产品的销售。
Since the rural revitalization strategy was put forward, rural development has become the top priority. As a highly regional product, agricultural products have attracted the promotion of agricultural products in various regions to promote the development of rural economy. In this context, the innovation of packaging design has become an important factor in the development of agricultural products. This paper comprehensively analyzes the background of rural packaging, the disadvantages of existing agricultural products packaging, and the significance of packaging design for agricultural products, and sets out to create the packaging design of ten villages and villages, excavate local characteristics of agricultural products, and carry out screen design, modeling design and material analysis. Through innovative packaging design, increase the exposure of products and promote the sales of agricultural products.