设计符号学视域下的新媒体戏剧研究
Research on New Media Drama from the Perspective of Design Semiotics

作为最早可追溯到我国先秦时期的原始歌舞表演的戏剧艺术，以其现场直观性、双向交流性与不可完全重复的一次性艺术，在众多艺术种类中保持着其独特的美学品格。随着电子媒体时代的到来，新技术美学影响下的戏剧设计与排演呈现着“新影像”的特点，为了探究其新媒体戏剧的设计逻辑，立足设计符号学理论的视域，通过回溯设计符号学与戏剧艺术的关联性，解读了新媒体戏剧案例中造型符号、结构符号、材料符号和功能符号的涵义，为戏剧艺术美学设计与创新运用提供参考。
As the original song and dance performance, which can be traced back to the pre-Qin period in China, the drama art maintains its unique aesthetic character in many kinds of art with its on-site intuitiveness, two-way communication and one-time art that cannot be completely repeated. With the advent of the era of electronic media, drama design and rehearsal under the influence of new technology aesthetics show the characteristics of “new image”. In order to explore the design logic of new media drama, based on the perspective of design semiotics theory, the correlation between design semiotics and drama art is reviewed. This paper interprets the meaning of shape symbol, structure symbol, material symbol and function symbol in the case of new media drama, and provides reference for the aesthetic design and innovative application of drama art.