新媒体语境下的新闻摄影传播力提升策略研究
Research on Strategies to Improve the Communication Power of News Photography in the Context of New Media

随着数字化、信息化、智能化时代的到来，新媒体应然而生。新媒体是由互联网和数字技术发展衍生的新型媒体形式，是过去媒体形式的延伸和扩展。新媒体语境下的新闻摄影，是通过数字智能技术、网络信息技术等不同手段，将新闻内容以文字、图片等方式展示给人们的一种方式。对受众者而言，新媒体语境下的新闻摄影传播更具时效性和交互性。基于此，本文针对新媒体语境下的新闻摄影传播力提升策略展开研究，得出提升新媒体语境下的新闻摄影传播力的有效策略要加强摄影师的职业道德素养培训、数据分析优化图片选择、加强版权保护意识以及探索虚拟现实和增强现实技术在新闻摄影中的应用。希冀促进新媒体语境下新闻摄影传播质量的提升，推动新闻摄影在新媒体环境下发挥更大的价值。
With the advent of the era of digitalization, informatization, and intelligence, new media has emerged. New media is a new media form derived from the development of the internet and digital technology. It is an extension and expansion of past media forms. News photography in the context of new media is a way to display news content to people in the form of text, pictures, etc. through different means such as digital intelligence technology and network information technology. For the audience, photojournalism communication in the new media context is more timely and interactive. Based on this, this article conducts research on strategies to improve the communication power of news photography in the context of new media. It is concluded that effective strategies to improve the communication power of photojournalism in the context of new media include strengthening photographers’ professional ethics training, data analysis to optimize picture selection, strengthening awareness of copyright protection, and exploring the application of virtual reality and augmented reality technology in photojournalism. It is hoped to promote the improvement of the communication quality of news photography in the new media context and promote the greater value of news photography in the new media environment.