先秦时期设计文化论
Design Culture in Pre-Qin Period

本文试图以现代设计理念对先秦时期中的设计与文化进行分析。笔者采用以点及面的方式，探索各个时期经典的代表文化，进而研究文化与设计之间的相互作用关系。笔者通过史论结合的形式，着重分析旧石器时期的设计意识起源、新石器时期陶器文化中的设计文化、夏文化的设想、商代青铜文化中的设计以及周朝礼文化中的设计。笔者认为“设计”是在所处特定的文化背景下的一种明确目标导向的结构化进程。先秦时期中的各个统治者或管理者均体现出他们利用设计的指导意识在生活用品如器皿、服饰、饰品等的式样和色彩中进行程序化、制度化的设计，从而达到巩固权势地位的目的。研究认为设计意识与文化共同存在，二者相互促进，共同发展演变。中华文化一脉相承，本文追根溯源，探索设计要素与文化特性之间的连接关系，旨在继承弘扬中华优秀的传统文化，为推陈出新作前期的准备。
This paper tries to analyze the design and culture in the pre-Qin period with the modern design concept. By means of point and surface, the author explores the representative culture of classics in various periods, and then studies the interaction between culture and design. Through the combination of historical theories, the author focuses on the analysis of the origin of design consciousness in the Paleolithic period, the design culture in the Neolithic pottery culture, the assumption of the Xia culture, the design in the bronze culture of the Shang dynasty and the design in the ritual culture of the Zhou dynasty. The author believes that “design” is a clear goal-oriented structural process in a specific cultural background. In the pre-Qin period, all the rulers or managers showed that they used the guiding consciousness of design to carry out programmed and institutionalized design in the styles and colors of daily necessities, such as uten-sils, costumes and ornaments, so as to consolidate their positions of power. The research thinks that design consciousness and culture exist together, and they promote each other and develop together. Chinese culture is in the same vein. This paper traces its origin and explores the connection between design elements and cultural characteristics, in order to inherit and carry forward Chinese excellent traditional culture and make early preparation for getting rid of the stale and bringing forth the new.