杭州西湖文化景观在图形中的创新设计
Innovative Design of Hangzhou West Lake Cultural Landscape in Graphics

为使原本具象的传统文化景观在传承及传播上更具视觉传达和视觉符号价值，本文以杭州西湖十景中“雷峰夕照”、“断桥残雪”、“曲苑风荷”三景进行图形创意设计。基于设计原则在造型上精简化、形式上意象化、色彩上年轻化，并将创意转化的图形在衍生品上进行重构应用，在传播传统文化同时提升衍生品的西湖文化附加值。文章旨在通过杭州西湖文化景观图形创意设计，有效、高效地传播西湖的山水美学，艺术人文等信息，对类似文化的图形设计和运用具有较高的参考价值。
In order to make the original figurative traditional cultural landscape in the inheritance and dissemination of more visual communication and visual symbols value, this paper takes “Leifeng Sunset”, “Broken Bridge and Broken Snow” and “Wind Lotus in the Qu Yuan” among the ten scenic spots of West Lake in Hangzhou as the graphic design. Based on the design principles of streamlining and simplifying the shape, visualizing the form, and rejuvenating the color, the creatively transformed graphics are reconstructed and applied in the derivatives to disseminate the traditional culture and enhance the added value of the derivatives of the West Lake culture at the same time. The article aims to effectively and efficiently disseminate the aesthetics of the landscape, art and humanities of West Lake in Hangzhou through the graphic creative design of the West Lake cultural landscape in Hangzhou, which is of high reference value for the graphic design and application of similar cultures.